Single solution for web analytics and monitoring
Many websites these days are using google analytics for tracking their web visitors. While Google is the “king” of analytics, there are some drawbacks I have noticed. For instance, there is so much data there, clients often have trouble analyzing and digesting it. Also there are data / privacy issues – you are voluntarily giving your site data to Google, which has a financial stake in using that data (in some cases, to show your competitors’ ads to your visitors). Also, google doesn’t offer any site monitoring / warnings when your site is down.
Enter clicky.com – this service has a free version, but the real power is in the pay services. I stumbled upon this service while looking for a way to monitor client sites for “uptime” (make sure they are working), but was also getting requests for SEO / keyword analysis and related services. This offers help on both counts, for a reasonable price. I’ve been using this for about a month now, and here are the features I like best:
- Site monitoring – You can set up various services to monitor, and get emailed if there are any outages. This can identify a slow hosting provider, or one that is down frequently. If your site is down, that’s obviously something you need to know.
- Realtime – these stats update on the fly – so you can see what people are doing right now, and traffic to the site.
- Keywords / searches – See a quick report on how people are finding your site. Also see where you rank for those keywords in various search engines.
- Goals / Events – get notified when someone performs a specific action on your site. This can be a purchase, or just adding something to their cart. I haven’t used these very much yet, but it’s easy to set up and get reports.
- Big Screen – if you have a spare monitor, or mobile device (it’s responsive design), the “Big Screen” view is pretty nice – providing realtime data for the site. This is a cool way to keep tabs on your site’s health and vibrance – here’s a screenshot:
These are a few of the highlights of Clicky, but there are many more. I plan to keep using this for my sites, and also for client sites. I hope they keep expanding on the uptime monitoring, maybe adding “response time” and historical reports in that area. Also, if they added a “chat” feature to engage with specific site visitors, that would be killer. Overall, this is a great solution that combines many services into one spot.
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