Understanding voice search: What are the implications for marketers?
By: Jason Tabeling
One report by VoiceLabs predicts that voice device growth will quadruple this year. In last year's Google IO conference Google CEO Sundar Pichai announced that 20% of search queries were coming from voice search....View Full Story
Jim's Takeaway: How does your site rank for voice / natural language queries? More importantly, are these AI engines providing the answer without even sending the user to your site?
Optimization at the intersection of search, content, social, mobile and local in 2017
By: Jim Yu
Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase....View Full Story
Jim's Takeaway: The bar for successful ecommerce has been raised. Building a brand, getting customers, and selling products takes more and more investment and saavy across all channels.
Pinterest Predicts Trends of 2017
By: Jennifer Cowan
If you're a marketer or business person wondering what customers will want in 2017, look no further than Pinterest....View Full Story
Jim's Takeaway: If you are in e-commerce or starting a store, this is a list that might interest you.
Seven fascinating stats on ecommerce and cart abandonment
By: Graham Charlton
Based on data from more than 1 billion abandoned carts, we know that Tuesday is the 'worst' day of the week for cart abandonment....View Full Story
Jim's Takeaway: Interesting stats for any ecommerce site operator. If you don't measure your cart abandonment, perhaps you should!
Introducing Amazon Polly
Amazon Polly is a service that turns text into lifelike speech....View Full Story
Jim's Takeaway: Here's an example of functionality platforms being made available to integrate into your website / application.
Reading Content on Mobile Devices
By: Kate Meyer
Summary: Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile....View Full Story
Jim's Takeaway: As more content is viewed on mobile, site owners should be mindful of putting large blocks of text when less would suffice.
How eCommerce Store Owners Can Use Affiliate Marketing to Increase Sales
By: Deep Ballu
Affiliate marketing is a great way to boost your online sales. Many established as well as new store owners leverage the power of affiliate marketing because it is a performance-based marketing module. There is no risk for marketers as they only pay after an actual sale is made. ...View Full Story
Jim's Takeaway: Affiliate marketing mobilizes a commission-only sales force for your site. One downside is you will lose some control over your branding / image, as affiliates promote your products in a variety of ways.
8 things you need to know about Google AMP
By: James A. Martin
The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve....View Full Story
Jim's Takeaway: This article is a little old, but still relevant if you are just hearing about the AMP project.
Nine mobile trends to help you stand out in 2017 and beyond
By: Gerald Murphy
A recent Yahoo study of 500,000 queries from Yahoo mobile search, performed by 50,000 unique users of the voice search interface over a six month period, found the following:...View Full Story
Jim's Takeaway: It's been a long time since I posted, but here's some insight into mobile trends that all of us need to heed.
10 Easy Techniques to Analyze Your Site Audience
By: Rachel Bartee
The most important thing you should focus on, despite what you may have read elsewhere, is your audience. It's so simple. Apart from your hard work, they are the key factor that contributes to your website's success....View Full Story
Jim's Takeaway: It's easy to lose track of the basics - but for online businesses, regular interaction with customers and potential customers is critical.